-- The ethics and politics of social research -- Part 2. The structuring of inquiry : quantitative and

economies -- Brands on the defensive : ethics and regulation for advertising. Brands and ethics -- Ethics

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

Overview of personal selling -- Building trust and sales ethics -- Understanding buyers

-- 8.1 Introduction -- 8.2 Ethics: general principles -- 8.3 Research ethics

markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability

development -- revolutionary impact ; The entrepreneurial mind-set in individuals : cognition and ethics ; The

relationships -- Chapter 16: Control -- Chapter 17: Ethics, corporate social responsibility, and corporate

control functions. The three pillars of responsible management (sustainability, responsibility and ethics

Business ethics.

styles of research -- The participants: sampling and ethics -- Methods of collecting data -- Analysing

Literature and Develop Research Questions ; How to Write a Research Proposal ; Research Ethics -- Part III