International relations.

consumer goods, media and press outlets, commercial advertising, marketers, and corporate public relations

South Africa -- Race relations -- Religious aspects -- Christianity.

of public relations -- V. Business and the public -- VI. Propaganda and political leadership -- VII

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

Public relations -- United States -- Case studies.

, public relations and entertainment. The Seventh Edition features new and updated cases and includes more

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

KMPL: Public relations

Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce

tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry

relations, sponsorship, and corporate advertising -- Creating advertisements and commercials -- Creative