strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial

Corporations -- Public relations.

Mass media and public opinion -- United States.

Public relations.

South Africa -- Race relations -- Religious aspects -- Christianity.

Malaysian society -- Religious festivals in sacred, public, and private places -- pt. 4. Negotiation and

consumer goods, media and press outlets, commercial advertising, marketers, and corporate public relations

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

of public relations -- V. Business and the public -- VI. Propaganda and political leadership -- VII

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media