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1. 
Cover image for Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
-- Online branding and video marketing -- Display advertising and other customer acquisition techniques
Available: Copies:
2. 
Cover image for Exploring journalism and the media
by 
Lynch, Lorrie, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Design -- Public relations and advertising -- Yearbooks.
Available: Copies:
by 
Geskey, Ronald D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising media planning.
Available: Copies:
4. 
Cover image for Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing
Available: Copies:
5. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising as Topic.
Available: Copies:
by 
Sadler, Eamonn.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising -- Brand name products -- South Africa.
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7. 
Cover image for Foundations of community journalism
by 
Reader, Bill, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
considerations. Considering community journalism from the perspective of public relations and advertising / Diana
Available: Copies:
8. 
Cover image for Handbook of marketing strategy
by 
Shankar, Venkatesh, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing
Available: Copies:
9. 
Cover image for Mediawriting : print, broadcast, and public relations
by 
Whitaker, Wayne R., 1940-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Available: Copies:
10. 
Cover image for Marketing management : a value-creation process
by 
Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other
Available: Copies:
11. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Employing addressable TV advertising to maximize content relevancy; Testing and learning from the most
Available: Copies:
12. 
Cover image for Money laundering : a guide for criminal investigators
by 
Madinger, John.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Advertising -- Deposit Receipt Offer and Acceptance -- Seller Approval -- Escrow Papers -- Real Estate
Available: Copies:
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