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25. 
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Sales promotion.
Available: Copies:
26. 
Cover image for Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch
Available: Copies:
27. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1995
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
29. 
Cover image for Starting your own business in South Africa
by 
Macleod, Guy.
Format: 
Books
Publication Date 
1995
Excerpt: 
distribution. Marketing mix and the marketing plan. Overall marketing strategy. Pricing policy. Sales tactics
Available: Copies:
by 
Cheales, Peter.
Format: 
Books
Publication Date 
1994
Excerpt: 
Sales management.
Available: Copies:
by 
Cushing, Barry E.
Format: 
Books
Publication Date 
1994
Excerpt: 
. 16. The Revenue Cycle: Sales and Accounts Receivable -- Ch. 17. The Procurement Cycle: Purchases
Available: Copies:
32. 
Cover image for 1001 ways to reward employees
by 
Nelson, Bob, 1956-
Format: 
Books
Publication Date 
1994
Excerpt: 
-- Customer service awards -- Sales goal awards -- Group/team awards -- Attendance and safety awards -- Part 3
Available: Copies:
33. 
Cover image for Professional table service
by 
Meyer, Sylvia.
Format: 
Books
Publication Date 
1991
Excerpt: 
techniques, service styles -- Breakfast -- Banquets and functions -- Our guests -- Sales techniques -- Cost
Available: Copies:
34. 
Cover image for Webster's New World dictionary of media and communications
by 
Weiner, Richard, 1927-
Format: 
Books
Publication Date 
1990
Excerpt: 
Webster's New World : Distributed by Prentice Hall Trade Sales,
Available: Copies:
by 
Futrell, Charles.
Format: 
Books
Publication Date 
1989
Excerpt: 
as a supplement in the sales management course should the instructor wish to thoroughly cover
Available: Copies:
36. 
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1989
Excerpt: 
Enterprises, testing and evaluating results from a mail-order campaign -- Case 3. Harbor Sweets, Inc., sales
Available: Copies:
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