at senior managers and directors of ambitious small and medium-sized enterprises (SMEs). Particularly

business managers, international scholars and researchers of R&D, innovation, entrepreneurship and the

image - from marketing managers to social advocates to business leaders seeking to increase customer

one of the foremost authorities on consumer behavior, gives managers responsible for branding

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

editions. Introductory students and experienced managers alike will find this book a useful tool, providing

through the on-the-job issues and technical problems that sports managers have to address every day.

everyday problems every manager faces. In addition to planning, strategy, and solutions to common problems

. The manager's authority -- 7. Leadership, authority, and the hierarchy -- 8. Three lessons for manager

students in related disciplines and for human resource managers eager to expand their knowledge of this

-- 4. Managers and their leadership roles -- 5. Leadership styles and their impact -- 6. Delegation

stakeholders: employees, customers, shareholders, and the community; how managers can meet their obligations