-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Public Relations.

American National Exhibition in Moscow - a triumph of technology and enlightened public relations at the

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

Public relations.

Public relations -- Management.

Public relations.

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration