History after apartheid : visual culture and public memory in a democratic South Africa / Coombes

Feldwick -- 9. The public relations perspective on branding / Deborah Bowker -- 10. Brand protection

American National Exhibition in Moscow - a triumph of technology and enlightened public relations at the

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

-- 3. Public relations and the marketing communication campaign.

-- Monopoly and antitrust -- The public finance of sports: the market for sports franchises -- The costs and

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

Public relations.

Public relations.

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management