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13.

An introduction to political communication

McNair, Brian, 1959-

Format:

Books

Publication Date

2011

Excerpt:

-- Communicating politics -- Party political communication I: advertising -- Party political communication II

Available: Copies:

14.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Excerpt:

Advertising -- Cosmetics.

Available: Copies:

15.

Destination brands : managing place reputation

Morgan, Nigel.

Format:

Books

Publication Date

2011

Excerpt:

Advertising -- Tourism.

Available: Copies:

16.

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

17.

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-

Format:

Books

Publication Date

2011

Excerpt:

Word-of-mouth advertising.

Available: Copies:

18.

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Delahaye Paine, Katie, 1952-

Format:

Books

Publication Date

2011

Excerpt:

for the job -- How to measure marketing, public relations, and advertising in a social media world

Available: Copies:

19.

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising

Available: Copies:

20.

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

Available: Copies:

21.

Controversies in media ethics

Gordon, David, 1935-

Format:

Books

Publication Date

2011

Excerpt:

ethics of persuasive communication -- 12: The ethics of new advertising technologies and techniques -- 13

Available: Copies:

22.

Managing media work

Deuze, Mark.

Format:

Books

Publication Date

2011

Excerpt:

consultants : "creativity" and organizational change in advertising -- Advertising management and professional

Available: Copies:

23.

The Routledge handbook of health communication

Thompson, Teresa L.

Format:

Books

Publication Date

2011

Excerpt:

interactions, access to popular media and advertising, and individual searches online for information and

Available: Copies:

24.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- 1. The old rules of marketing and pr are ineffective in an online world -- Advertising: a money pit

Available: Copies:

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