Advertising -- Case studies.

consultants : "creativity" and organizational change in advertising -- Advertising management and professional

terms, across subject areas that include advertising, digital culture, journalism, new media, radio

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

-- 1. The old rules of marketing and pr are ineffective in an online world -- Advertising: a money pit

Creativity in advertising.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

for the job -- How to measure marketing, public relations, and advertising in a social media world

content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects

be beautiful: postfeminist identity and consumer beauty advertising / Michelle M. Lazar ; Spicing it

.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and