Search Results for Public relations

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651 Results Found

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13.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial

Available: Copies:

14.

The big idea

Jones, Robert, 1957 July 15-

Format:

Books

Publication Date

2001 2000

Excerpt:

Public relations.

Available: Copies:

15.

It's not about size : bigger brands for smaller businesses

Dickinson, Paul.

Format:

Books

Publication Date

2001

Excerpt:

Small business -- Public relations.

Available: Copies:

16.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating

Available: Copies:

17.

Managing corporate reputations

Jolly, Adam.

Format:

Books

Publication Date

2001

Excerpt:

Public relations.

Available: Copies:

18.

Globalization

Appadurai, Arjun, 1949-

Format:

Books

Publication Date

2001

Excerpt:

Public culture (Durham, N.C.)

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19.

Winning PR in the wired world : powerful communications strategies for the noisy digital space

Middleberg, Don.

Format:

Books

Publication Date

2001

Excerpt:

Internet in public relations.

Available: Copies:

20.

Easy step by step guide to building a positive media profile

Rowson, Pauline.

Format:

Books

Publication Date

2001

Excerpt:

Public relations -- Handbooks, manuals, etc.

Available: Copies:

21.

Hospitality sales and promotion : strategies for success

Taylor, Derek, 1932 August 5-

Format:

Books

Publication Date

2001

Excerpt:

-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special

Available: Copies:

22.

The PR practitioner's desktop guide

Black, Caroline, 1956-

Format:

Books

Publication Date

2001

Excerpt:

Public relations -- Handbooks, manuals, etc.

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23.

The principles and practice of electrical epilation

Godfrey, Sheila.

Publisher description http://www.loc.gov/catdir/description/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html

Format:

Books

Publication Date

2001

Excerpt:

equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.

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24.

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

Available: Copies:

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