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49. 
Cover image for An adventure in statistics : the reality enigma
by 
Field, Andy P., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
, variables and measurement -- Summarizing data -- Fitting models [central tendency] -- Presenting data -- Z
Available: Copies:
by 
Pietersen, M. E.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- IFRS Fair value measurement -- IFRS 15 Revenue from contracts with customers -- IAS 1 Presentation of
Available: Copies:
51. 
Cover image for Langford's basic photography : the guide for serious photographers
by 
Langford, Michael, 1933- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Cameras -- Exposure measurement -- Organising the picture -- Lighting -- Digital workflow -- Digital
Available: Copies:
52. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-- Preparing a Communication Plan -- Media and Campaign Measurement -- Impact of Media Ownership on Advertising
Available: Copies:
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Chapter 9. Measurement and questionnaire design -- Chapter 10. Designing the sample plan -- Chapter 11
Available: Copies:
by 
Kolitz, David L., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
and measurement of the elements of the financial statements -- Entity forms -- Sundry topics.
Available: Copies:
by 
Kolitz, David L., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
and measurement of the elements of the financial statement. 11. Property, plant and equipment -- 12
Available: Copies:
56. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in
Available: Copies:
57. 
Cover image for Corporate finance : a South African perspective
by 
Alsemgeest, Liezel, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Part 1. Measurement. 1. Introduction to financial management -- 2. Financial statements -- 3. Ratio
Available: Copies:
58. 
Cover image for Marketing research
by 
Burns, Alvin C., author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
Techniques -- Chapter 7 Evaluating Survey Data Collection Methods -- Chapter 8 Understanding Measurement
Available: Copies:
59. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Respondents: Survey, Methods -- CHAPTER 11 Attitude Measurement -- CHAPTER 12 Designing the Questionnaire
Available: Copies:
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the
Available: Copies:
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