: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Internet advertising -- Case studies.

; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation

Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C

A guide to finding quality information on the Internet : selection and evaluation strategies /

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Internet (impactos sociais)

-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16

Internet advertising.

Internet advertising -- Congresses.

. Technologies -- 15. Case study: Digital publishing and the Internet -- 16. Realisms -- 17. Case study: Realism