: Their Meaning and Measurement / Substitutes for Leadership : Effective Alternatives to Ineffective

planning, control and performance measurement -- pt. 5. Cost management and strategic management accounting

Industrial productivity -- Measurement.

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

Considerations -- pt. II. Observation and Measurement -- 4. Systematic Observational Methods -- 5. Self

-- Ch. 3. People, Decisions, and the Systems Approach -- Ch. 4. Criteria: Concepts, Measurement, and

, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed

-- Management accounting: manage the business, not the numbers -- Measurement and control: strike a new balance

meaning of test scores -- Reliability -- Validity : basic concepts -- Validity : measurement and

resources. Techniques of measurement. Statistics. The computer and its software. Language and the ability to

Introduction and measurement -- Macroeconomic models -- Extensions of the models -- Economic policy

--Sales and Profitability -- Performance Measurement--Beyond Profitability.