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1.

Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

by

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Available: Copies:

2.

Cover image for Essentials of marketing research

Essentials of marketing research

by

Zikmund, William G.

Format:

Books

Publication Date

2010

Available: Copies:

3.

Cover image for Marketing research.

Marketing research.

by

Churchill, Gilbert A.

Format:

Books

Publication Date

2010

Available: Copies:

4.

Cover image for Marketing research with SPSS / Carl McDaniel, Roger Gates.

Marketing research with SPSS / Carl McDaniel, Roger Gates.

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Available: Copies:

5.

Cover image for Marketing research : tools & techniques

Marketing research : tools & techniques

by

Bradley, Nigel.

Format:

Books

Publication Date

2010

Available: Copies:

6.

Cover image for Exploring marketing research.

Exploring marketing research.

by

Zikmund, William G.

Format:

Books

Publication Date

2010

Available: Copies:

7.

Cover image for The handbook of online and social media research : tools and techniques for market researchers

The handbook of online and social media research : tools and techniques for market researchers

by

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Available: Copies:

8.

Cover image for Social media metrics : how to measure and optimize your marketing investment

Social media metrics : how to measure and optimize your marketing investment

by

Sterne, Jim, 1955-

Format:

Books

Publication Date

2010

Available: Copies:

9.

Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan

The new business road test : what entrepreneurs and executives should do before writing a business plan

by

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Available: Copies:

10.

Cover image for Marketing research essentials.

Marketing research essentials.

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Available: Copies:

11.

Cover image for Basic marketing research : a decision-making approach

Basic marketing research : a decision-making approach

by

Malhotra, Naresh K.

Format:

Books

Publication Date

2009

Available: Copies:

12.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Available: Copies:

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Subject: Marketing research.

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Author

McDaniel, Carl, Jr., 1941-

(8)

Zikmund, William G.

(8)

Churchill, Gilbert A.

(6)

Gates, Roger H., 1942-

(6)

Hair, Joseph F.

(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Bush, Robert P.

(5)

Ortinau, David J.

(5)

(4)

Kumar, V., 1957-

(4)

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

D'Alessandro, Steven, author.

(2)

(2)

Dillon, William R.

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

(2)

(2)

Loudon, David L.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

Tull, Donald S.

(2)

(2)

Winzar, Hume, author.

(2)

(2)

Aaker, David A., author.

(1)

Achrol, Ravi S.

(1)

(1)

Alexander, Jim, 1950-

(1)

(1)

American Marketing Association.

(1)

(1)

Babin, Barry J., author.

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Blattberg, Robert C.

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel.

(1)

Burgess, Steven M.

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

Chansarkar, B. A.

(1)

(1)

Chisnall, Peter M.

(1)

Clow, Kenneth E.

(1)

Cook, Carla Maree.

(1)

Cooper, Donald R.

(1)

(1)

Czinkota, Michael R.

(1)

D.E. Visuals (Firm)

(1)

Danziger, Pamela N.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

Digue, Sarah-Ann.

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duparcq, Patrick J.

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Kambule, Simosa Lebogang.

(1)

Katz, Georgina.

(1)

Khumalo, Philani.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978- author.

(1)

Lowe, Ben, 1978-, author.

(1)

(1)

Luck, David Johnston.

(1)

Madiba, Mfundo.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Malhotra, Naresh K., author.

(1)

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Millward Brown (Firm)

(1)

Minnaar, Ninette.

(1)

Mouncey, Peter.

(1)

Moutinho, Luiz.

(1)

Mujeer, A. Qasim.

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Nxumalo, Ntombi.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

(1)

Prince, Melvin.

(1)

Raaij, W. Fred van.

(1)

Racom Communications.

(1)

Rees, Rhiannon.

(1)

(1)

Roe, Michael, 1931-

(1)

Rousseau, Deon.

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Saunt, Michelle Margot.

(1)

Schindler, Pamela S.

(1)

Seybold, Patricia B.

(1)

Shankar, Venkatesh.

(1)

Sheth, Jagdish N.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sookdiyal, Nishta.

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

Underhill, Paco.

(1)

(1)

Van Wyk, H. de J.

(1)

Van der Merwe, R.

(1)

Versfeld, R. Andrew.

(1)

Walther, Kathrin.

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

Wilkie, William L.

(1)

(1)

Worcester, Robert M.

(1)

Wrenn, Bruce. Marketing research.

(1)

(1)

Zikmund, William G., author.

(1)

Zikmund, William, author.

(1)

Format

(114)

(21)

Electronic Resources

(5)

(3)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

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Material Type

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Recommended Books

Reference Books

Theses/Dissertations

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(144)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

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Subject

Consumer behavior.

(13)

(12)

Branding (Marketing)

(9)

Marketing research -- Case studies.

(9)

Marketing research -- South Africa.

(6)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(5)

Marketing -- Recherche.

(4)

Marketing research -- Methodology.

(4)

(3)

Customer relations.

(3)

Marktonderzoek.

(3)

(3)

Consumers -- South Africa.

(2)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing research -- Problems, exercises, etc.

(2)

(2)

(2)

Qualitative research.

(2)

(2)

Administración.

(1)

Advertising -- Cosmetics.

(1)

Advertising and children.

(1)

Aircraft industry.

(1)

Automobiles -- Marketing.

(1)

Betriebliche Kennzahl.

(1)

(1)

Brand name products.

(1)

(1)

Child consumers.

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

Database marketing.

(1)

(1)

(1)

Fashion design.

(1)

Fashion merchandising.

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

Internet searching.

(1)

Investigaciones.

(1)

(1)

(1)

(1)

Kotler, Philip.

(1)

(1)

Leistungskennzahl.

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- South Africa.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

(1)

(1)

Motivation research (Marketing)

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

Reality television programs.

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

Teenage consumers.

(1)

(1)

Verbraucherverhalten.

(1)

Viral marketing.

(1)

Women consumers.

(1)

Wörterbuch (Fachlexikon)

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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