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1.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Available: Copies:

2.

Cover image for The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Available: Copies:

3.

Cover image for Sales management for tourism

Sales management for tourism

Sales management for tourism

by

Van Nieuwenhuizen, P. J. J.

Format:

Books

Publication Date

2014

Available: Copies:

4.

Cover image for Measuring marketing : 110+ key metrics every marketer needs

Measuring marketing : 110+ key metrics every marketer needs

by

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Available: Copies:

5.

Cover image for Drucker on marketing : lessons from the world's most influential business thinker

Drucker on marketing : lessons from the world's most influential business thinker

by

Cohen, William A., 1937-

Format:

Books

Publication Date

2013

Available: Copies:

6.

Cover image for The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

by

Safko, Lon.

Format:

Books

Publication Date

2013

Available: Copies:

7.

Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

by

Levinson, Jay Conrad.

Format:

Books

Publication Date

2013

Available: Copies:

8.

Cover image for Marketing essentials

Marketing essentials

by

Dibb, Sally, 1963-

Format:

Books

Publication Date

2013

Available: Copies:

9.

Cover image for Marketing

by

Hult, G. Tomas M.

Format:

Books

Publication Date

2013

Available: Copies:

10.

Cover image for Manager's guide to online marketing

Manager's guide to online marketing

Manager's guide to online marketing

by

Weaver, Jason D.

Format:

Books

Publication Date

2013

Available: Copies:

11.

Cover image for How to sell to retail : the secrets of getting your product to market

How to sell to retail : the secrets of getting your product to market

How to sell to retail : the secrets of getting your product to market

by

Rayner, Clare.

Format:

Books

Publication Date

2013

Available: Copies:

12.

Cover image for The marketing manifesto

The marketing manifesto

The marketing manifesto

by

Hood, David J.

Format:

Books

Publication Date

2013

Available: Copies:

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Subject: Marketing.

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Author

Kotler, Philip.

(22)

Armstrong, Gary (Gary M.)

(9)

Lamb, Charles W.

(8)

(7)

(7)

(6)

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

(6)

Stanton, William J.

(6)

Aaker, David A.

(5)

Abratt, Russell.

(5)

Dibb, Sally, 1963-

(5)

Kotler, Philip, author.

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Etzel, Michael J.

(4)

Hair, Joseph F.

(4)

Jobber, David, 1947-

(4)

McDaniel, Carl, Jr., 1941-

(4)

McDonald, Malcolm.

(4)

Schiffman, Leon G.

(4)

Simkin, Lyndon, 1961-

(4)

Walker, Bruce J.

(4)

Armstrong, Gary.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Dwyer, F. Robert.

(3)

(3)

Institute of Marketing.

(3)

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Keller, Kevin Lane, 1956-

(3)

Koekemoer, Ludi.

(3)

Kurtz, David L.

(3)

McCarthy, E. Jerome (Edmund Jerome)

(3)

McDaniel, Carl, Jr., 1941- author.

(3)

Setiawan, Iwan, author.

(3)

Shank, Matthew D.

(3)

Sheth, Jagdish N.

(3)

Tanner, John F.

(3)

Armstrong, Gary (Gary M.), author.

(2)

Baines, Paul, 1973-

(2)

Baker, Michael J., 1935-

(2)

Boone, Louis E.

(2)

Boshoff, Christo, author

(2)

Boshoff, Christo, editor.

(2)

(2)

Brink, Annekie.

(2)

CAM Foundation.

(2)

(2)

Chartered Institute of Marketing.

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Czinkota, Michael R.

(2)

D'Amico, Michael.

(2)

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J.

(2)

(2)

(2)

Egan, John, 1952- author.

(2)

Elliott, Roger (Associate professor), author.

(2)

Engel, James F.

(2)

Fahy, John, 1962-

(2)

(2)

Hair, Joseph F., author

(2)

Hartley, Steven William.

(2)

Holloway, J. Christopher.

(2)

Human, Debbie, author.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Klopper, H. B., 1974- author.

(2)

Kumar, V., 1957-

(2)

Lamb, Charles W., author

(2)

Levinson, Jay Conrad.

(2)

Levy, Michael, 1950-

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

Maduku, Daniel, author.

(2)

Meintjes, Corné, author.

(2)

Middleton, Victor T. C.

(2)

Nel, Jacques, author.

(2)

Perreault, William D.

(2)

Pride, William M.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rudelius, William.

(2)

Silverman, George, 1942-

(2)

Stielstra, Greg.

(2)

Strydom, Johan.

(2)

Terblanch©♭, N. S., author

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van Noordwyk, A.

(2)

Van Rensburg, Mari Jansen.

(2)

(2)

Venter, Peet, 1964-

(2)

Zikmund, William G.

(2)

Achrol, Ravi S.

(1)

Alderman, Jerry D.

(1)

(1)

American Management Association.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

(1)

Assael, Henry, 1935- Marketing : principles & strategy.

(1)

(1)

Bailey, Maria T.

(1)

Baker, Michael John.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barber, Benjamin R., 1939-

(1)

Barletta, Marti.

(1)

(1)

Belz, Frank-Martin.

(1)

(1)

Berkowitz, Eric N.

(1)

Berndt, A. (Adele), 1966- contributor.

(1)

Berthon, Pierre.

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Blakeman, Robyn, 1958-

(1)

Blattberg, Robert C.

(1)

Blewett, Stephen.

(1)

Blois, Keith J. (Keith John)

(1)

(1)

Bly, Robert W., author.

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Bosshart, David.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Boyd, Harper W.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

Brassington, Frances.

(1)

Brebach, Gresh.

(1)

Brennan, Ross, 1957-

(1)

Brierley, Sean, 1966-

(1)

(1)

(1)

Brittain, Paul.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Broweus, Niklas.

(1)

(1)

Bullmore, J. J. D.

(1)

Burgess, Steven M.

(1)

(1)

Campelo, Adriana, editor.

(1)

Cannon, Joseph P.

(1)

Cannon, Joseph P. (Assistant professor of marketing)

(1)

(1)

Cant, M. C. (Michael Colin), 1957- editor.

(1)

(1)

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chaffey, Dave, 1963-

(1)

Chambers, Larry, 1947-

(1)

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Clarke, Jackie, 1966-

(1)

Clutterbuck, David.

(1)

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

(1)

Cox, Roger, 1936-

(1)

Cravens, David W.

(1)

(1)

Cônsoli, Matheus Alberto.

(1)

D.E. Visuals (Firm)

(1)

Da Silva Esclana, Natasha.

(1)

Dahlén, Micael.

(1)

Darroch, Jenny.

(1)

Davidson, J. H. (J. Hugh), 1935-

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Davis, Robert T., 1921-1995.

(1)

Davis, Scott M., 1964-

(1)

De Meyer-Heydenrych, Christine, author.

(1)

Dhladhla, Sifiso.

(1)

(1)

Dijk, Marcus van.

(1)

Dobias, Lisa, author.

(1)

Format

(377)

Electronic Resources

(8)

(2)

(2)

(1)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(392)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

Marketing -- Management.

(38)

(33)

(27)

Marketing -- South Africa.

(26)

Consumer behavior.

(24)

Branding (Marketing)

(20)

Communication in marketing.

(15)

Marketing research.

(12)

(11)

Sales management.

(11)

Brand name products.

(9)

Internet marketing.

(9)

(9)

Marketing -- Case studies.

(9)

Brand name products -- Management.

(8)

Customer relations.

(8)

(8)

(8)

Strategisch management.

(8)

Advertising -- South Africa.

(7)

(7)

Marketing -- Gestion.

(7)

Strategic planning.

(7)

Tourism -- Marketing.

(7)

(7)

Branding (Marketing) -- South Africa.

(6)

Marketing -- South Africa -- Management.

(6)

Mass media -- South Africa.

(6)

(6)

(6)

Sales promotion.

(6)

(6)

(6)

Verbraucherverhalten.

(6)

(5)

(5)

Electronic commerce.

(5)

(5)

(5)

Marktforschung.

(5)

(5)

Aspects psychologiques.

(4)

Consumer satisfaction.

(4)

Consumers' preferences.

(4)

Export marketing.

(4)

Hospitality industry -- Marketing.

(4)

Marketing -- Decision making.

(4)

Marketing -- Planning.

(4)

Marketing -- South Africa -- Case studies.

(4)

Marketingmanagement.

(4)

Motivation research (Marketing)

(4)

Product management.

(4)

Productontwikkeling.

(4)

Service industries -- Marketing.

(4)

(4)

Tourisme -- Marketing.

(4)

Aufsatzsammlung.

(3)

Business enterprises -- Finance.

(3)

(3)

(3)

Comportement du consommateur.

(3)

Consumers -- Psychology.

(3)

(3)

Creative ability in business.

(3)

Customer services.

(3)

(3)

Fashion merchandising.

(3)

Industrial management.

(3)

(3)

Market segmentation.

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- Problems, exercises, etc.

(3)

Marketingforschung.

(3)

Marknadsföring.

(3)

(3)

Marktonderzoek.

(3)

Produit de marque.

(3)

Produits nouveaux -- Gestion.

(3)

Relationship marketing.

(3)

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- Marketing.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Strategische planning.

(3)

Strategisches Management.

(3)

Success in business.

(3)

Women consumers.

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Tourism.

(2)

Advertising agencies.

(2)

Advertising campaigns.

(2)

Advertising media planning.

(2)

Business -- Handbooks, manuals, etc.

(2)

Commerce électronique.

(2)

Communication en marketing.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- United States.

(2)

Creative thinking.

(2)

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

Handbooks and manuals.

(2)

Industrial marketing.

(2)

Internationale marketing.

(2)

Internationales Marketing.

(2)

Marketing -- Abstracts.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- Psychological aspects.

(2)

Marketing -- Psychology.

(2)

Marketing -- Recherche.

(2)

Marketing channels.

(2)

Marketingstrategie.

(2)

Marktkommunikation.

(2)

Marques de commerce.

(2)

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

New products -- Management.

(2)

(2)

Online-Marketing.

(2)

Organizational change.

(2)

Positioning (Advertising)

(2)

(2)

Productiemanagement.

(2)

Produits commerciaux -- Gestion.

(2)

Produits de marque -- Gestion.

(2)

Professions -- Marketing.

(2)

(2)

Public relations.

(2)

(2)

(2)

(2)

Service à la clientèle.

(2)

Servicepolitik.

(2)

Small business.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

(2)

(2)

Tourism Marketing

(2)

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

(1)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración.

(1)

Administração de marketing.

(1)

(1)

Advertisers -- Attitudes.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Bekleidungsindustrie.

(1)

Besluitvorming.

(1)

Betriebliche Kennzahl.

(1)

Beziehungsmanagement.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- United States.

(1)

Business -- Marketing.

(1)

Business and Economics.

(1)

Business communication.

(1)

Business cycles.

(1)

Business logistics.

(1)

Business networks -- Management.

(1)

Business networks.

(1)

Business planning.

(1)

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