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37.

Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Rethinking reputation : how PR trumps marketing and advertising in the new media world

by

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Available: Copies:

38.

Cover image for The conversation company : boost your business through culture, people and social media

The conversation company : boost your business through culture, people and social media

The conversation company : boost your business through culture, people and social media

by

Van Belleghem, Steven.

Format:

Books

Publication Date

2012

Available: Copies:

39.

Cover image for Net smart : how to thrive online

Net smart : how to thrive online

Net smart : how to thrive online

by

Rheingold, Howard.

ebrary http://site.ebrary.com/id/10537983
http://mitpress-ebooks.mit.edu/product/net-smart

Format:

Books

Publication Date

2012

Available: Copies:

40.

Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more

Get up to speed with online marketing : how to use websites, blogs, social networking and much more

Get up to speed with online marketing : how to use websites, blogs, social networking and much more

by

Reed, Jon, 1971-

Format:

Books

Publication Date

2011

Available: Copies:

41.

Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

by

Gillin, Paul.

Format:

Books

Publication Date

2011

Available: Copies:

42.

Cover image for Web 2.0

by

Han, Sam, 1984-

Format:

Books

Publication Date

2011

Available: Copies:

43.

Cover image for Online marketing : a user's manual

Online marketing : a user's manual

by

Newlands, Murray.

Format:

Books

Publication Date

2011

Available: Copies:

44.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Available: Copies:

45.

Cover image for The social media marketing book

The social media marketing book

The social media marketing book

by

Zarrella, Dan.

View this book online, via DawsonERA, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.

Format:

Books

Publication Date

2010

Available: Copies:

46.

Cover image for The handbook of online and social media research : tools and techniques for market researchers

The handbook of online and social media research : tools and techniques for market researchers

by

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Available: Copies:

47.

Cover image for Social media for trainers : techniques for enhancing and extending learning

Social media for trainers : techniques for enhancing and extending learning

by

Bozarth, Jane, 1961-

Format:

Books

Publication Date

2010

Available: Copies:

48.

Cover image for Blog theory : feedback and capture in the circuits of drive

Blog theory : feedback and capture in the circuits of drive

by

Dean, Jodi, 1962-

Format:

Books

Publication Date

2010

Available: Copies:

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Author

Tuten, Tracy L., 1967- author.

(4)

Solomon, Michael R., author.

(3)

Barker, Melissa S., author.

(2)

Dahl, Stephan, author.

(2)

Fuchs, Christian, 1976- author.

(2)

Young, Antony, 1964-

(2)

(2)

Athique, Adrian.

(1)

Barker, Donald, 1953- author.

(1)

Barker, Melissa S.

(1)

Bozarth, Jane, 1961-

(1)

Breakenridge, Deirdre.

(1)

Burbary, Ken, author.

(1)

Cambie, Silvia.

(1)

Chartered Institute of Public Relations.

(1)

Coles, Linda author.

(1)

Cook, Clare, author.

(1)

Cooper, Margaret, 1964-

(1)

Dean, Jodi, 1962-

(1)

Delwiche, Aaron Alan.

(1)

(1)

Feroz, A. Karim, author.

(1)

Ferris, Sharmila Pixy, editor.

(1)

Fuchs, Christian, 1976-

(1)

Giaccardi, Elisa.

(1)

(1)

Goldman, Jeremy.

(1)

Goodman, Gail F., 1960-

(1)

Groves, Eric (Eric S.)

(1)

(1)

Han, Sam, 1984-

(1)

Hartley, John, 1948-

(1)

Hemann, Chuck, author.

(1)

Henderson, Jennifer Jacobs.

(1)

Hepp, Andreas, author.

(1)

Hutchins, Brett, 1973-

(1)

Kawasaki, Guy, 1954- author.

(1)

Khan, Gohar F., author.

(1)

Knight, Megan, author.

(1)

Levinson, Paul.

(1)

Lomborg, Stine, 1982- author.

(1)

Mathos, Melanie, 1979-

(1)

McCaughey, Martha, 1966-

(1)

(1)

(1)

(1)

Newlands, Murray.

(1)

Norman, Chad, 1973-

(1)

(1)

Parker, Janna M., author.

(1)

Phillips, David.

(1)

(1)

(1)

Pullen, Christopher, 1959-

(1)

Qualman, Erik, 1972-

(1)

Raubenheimer, Jacques.

(1)

Reed, Jon, 1971-

(1)

Revision of (work): Coles, Linda. Learn marketing with social media in 7 days.

(1)

Rheingold, Howard.

(1)

Roberts, Mary Lou, author.

(1)

(1)

Rudansky-Kloppers, S

(1)

Rudansky-Kloppers, S.

(1)

Ryan, Damian, author.

(1)

Sachs, Jonah, author.

(1)

Schaefer, Mark W.

(1)

Schwartzman, Eric.

(1)

Schweidel, David A., 1981-

(1)

Seitel, Fraser P.

(1)

Servaes, Jan, 1952- editor.

(1)

Shelton, Ted, 1966-

(1)

Sponder, Marshall, author.

(1)

Sponder, Marshall.

(1)

(1)

Van Belleghem, Steven.

(1)

Veitch, Emily Frances.

(1)

Waddington, Stephen.

(1)

Waldman, Joshua.

(1)

White, Connie M.

(1)

Wilder, Hilary Anne, editor.

(1)

(1)

Zahay, Debra L., author.

(1)

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Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

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(66)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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Publication Date

Subject

Internet marketing.

(22)

Online social networks.

(15)

Internet advertising.

(6)

(4)

Internet marketing -- Social aspects.

(4)

(4)

Marketing -- Social aspects.

(4)

Public relations.

(4)

Branding (Marketing)

(3)

Information technology -- Social aspects.

(3)

Internet -- Social aspects.

(3)

(3)

Soziale Software.

(3)

(3)

Aspects sociaux.

(2)

(2)

Customer relations.

(2)

Digital media -- Social aspects.

(2)

Intercultural communication.

(2)

Internet marketing -- Case studies.

(2)

(2)

Marketing -- Management.

(2)

Marketing research.

(2)

Réseaux sociaux en ligne.

(2)

(2)

Société de l'information.

(2)

Technologies de l'information et de la communication.

(2)

Academic writing -- Handbooks, manuals, etc.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Case studies.

(1)

Anecdotes as Topic.

(1)

Aspects psychologiques.

(1)

(1)

Authorship -- Collaboration.

(1)

Bibliographical citations -- Computer programs -- Handbooks, manuals, etc.

(1)

Blogs -- Political aspects.

(1)

Blogs -- Social aspects.

(1)

Business enterprises -- Computer network resources.

(1)

Citation of electronic information resources -- Computer programs -- Handbooks, manuals, etc.

(1)

Cloud computing.

(1)

Communication -- Social aspects.

(1)

Communication and culture.

(1)

Communication in management.

(1)

Communication in marketing.

(1)

Communication in public health.

(1)

Communication in science.

(1)

Communication in social work.

(1)

Communication in sports.

(1)

Computer network resources.

(1)

Consumer profiling.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research.

(1)

Corporate image.

(1)

Cultural property.

(1)

(1)

Data protection.

(1)

Digital communications -- Social aspects.

(1)

Echange de données informatisées.

(1)

Education -- Computer assisted instruction.

(1)

Education -- Computer-assisted instruction.

(1)

Educational technology.

(1)

Electronic commerce.

(1)

Electronic information resources.

(1)

Electronic surveillance.

(1)

Emergency management.

(1)

Facebook (Electronic resource)

(1)

(1)

Globalization -- Social aspects.

(1)

Human computation.

(1)

Information society.

(1)

Information technology -- Management.

(1)

Informationsteknik -- sociala aspekter.

(1)

Internet -- Political aspects.

(1)

Internet -- Social aspects

(1)

Internet in education.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Internet marketing

(1)

Internet searching.

(1)

Interpersonal communication.

(1)

Job hunting -- Computer network resources.

(1)

(1)

(1)

(1)

Management -- Social aspects.

(1)

(1)

(1)

(1)

Marketing stratégique.

(1)

Marketing sur Internet.

(1)

Mass media -- Study and teaching.

(1)

Mass media and sports.

(1)

(1)

Media literacy.

(1)

Mendeley (Electronic resource)

(1)

Multimedia systems.

(1)

Music -- Social aspects.

(1)

Music and globalization.

(1)

(1)

(1)

Nonprofit organizations.

(1)

Online-Marketing.

(1)

Oral communication.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

Popular culture -- Study and teaching.

(1)

Privacy, Right of.

(1)

Public relations

(1)

Public speaking.

(1)

(1)

(1)

Service à la clientèle.

(1)

Sexual minorities -- Identity.

(1)

Small business -- Management.

(1)

Small business marketing.

(1)

(1)

Social marketing.

(1)

Social networks.

(1)

Social participation.

(1)

(1)

Sports -- Social aspects.

(1)

Storytelling -- Psychological aspects.

(1)

Sustainable development -- Health aspects.

(1)

Sustainable development -- Social aspects.

(1)

Technological innovations -- Social aspects.

(1)

Telecommunication -- Social aspects.

(1)

Telemarketing -- Case studies.

(1)

(1)

(1)

(1)

User-generated content.

(1)

Viral marketing.

(1)

Werbepsychologie.

(1)

(1)

World Wide Web 2.0.

(1)

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