Search Results for

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

682 Results Found

Subscribe to search results

1 .. 3 4 5 6 7 .. 57

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Cover image for An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

by

Van der Merwe, Natalie

Format:

Manuscript

Publication Date

2017

Available: Copies:

2.

Cover image for Introduction to teaching : making a difference in student learning

Introduction to teaching : making a difference in student learning

by

Hall, Gene E., 1941- author.

Format:

Manuscript

Publication Date

2017

Available: Copies:

3.

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

by

Heyn, Charlotte.

Format:

Manuscript

Publication Date

2016

Available: Copies:

4.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

by

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Available: Copies:

5.

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

by

Sauer, Nicole.

Format:

Manuscript

Publication Date

2016

Available: Copies:

6.

Cover image for Strengthening the visual branding of Pretoria : a case study of Cool Capital

Strengthening the visual branding of Pretoria : a case study of Cool Capital

Strengthening the visual branding of Pretoria : a case study of Cool Capital

by

Devenish, Christine.

Format:

Manuscript

Publication Date

2016

Available: Copies:

7.

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

by

Pieterse, Josslyn.

Format:

Manuscript

Publication Date

2016

Available: Copies:

8.

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

by

Briedenhann, Chantel.

Format:

Manuscript

Publication Date

2016

Available: Copies:

9.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

by

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Available: Copies:

10.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

by

Basson, Hanneke.

Format:

Manuscript

Publication Date

2016

Available: Copies:

11.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Available: Copies:

12.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

by

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 .. 3 4 5 6 7 .. 57

Limit Search Results

Narrowed by:

Included

Format: Manuscript

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

Howell, Alexander-Ross.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Rangasamy, Rikashni.

(2)

Sineke, Natalie.

(2)

Abrahamse, Kaylie.

(1)

Adie, Lauren Amy.

(1)

(1)

Agnelli, Ana Lucia.

(1)

Allen, Jessica.

(1)

Almendro, Jennifer.

(1)

Alter, Gidon Hillel.

(1)

Amutenya, Rejoice.

(1)

Andrews, Justin.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Arndt, Jasmine Star.

(1)

Arvanaitis, Daleah.

(1)

Ashburner, Sebastian.

(1)

Assonitis, Kallia.

(1)

Aucamp, Jacques.

(1)

Avenant, Mariska.

(1)

Badenhorst, Chrisna.

(1)

(1)

Baloyi, Rhulani.

(1)

Barnard, Wilhemina.

(1)

Barnardt, Bastiaan.

(1)

Barry, Courtney Amber.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Bassoon, Chrisna.

(1)

Batchelor, Michaela.

(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karel Marcell.

(1)

Bester, Karle Marcell.

(1)

Bettesworth, Erin.

(1)

Bhoola, Chetna.

(1)

(1)

Biesenbach, Rinette.

(1)

Billing, Cameron.

(1)

(1)

Bleazard, Michelle.

(1)

(1)

Blume, Cherise.

(1)

Bonus, Michael.

(1)

Boodhoo, Viksha.

(1)

(1)

Booysen, Eloise.

(1)

(1)

Boshoff, Michelle.

(1)

(1)

(1)

(1)

Botha, Levina J.

(1)

Bouwer, Franscoe Carel.

(1)

Bouwer, Natalie.

(1)

Bredell, Elmien.

(1)

(1)

Breganski, Carla.

(1)

Bremner, Nicola.

(1)

Briedenhann, Chantel.

(1)

Britchford, Tarryn.

(1)

(1)

Brown, Chloe Tara.

(1)

(1)

Bubu, Unathi Yanga.

(1)

Buckland, Angela.

(1)

Bugaari, Erika Butetsi.

(1)

Bukasa, Patrick.

(1)

Burger, Wouter.

(1)

Burnett, Michael

(1)

Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

(1)

Calitz, Ginette.

(1)

Cameron, Gareth William.

(1)

Carmichael, Valerie Charlei.

(1)

Carpenter, Emma Jane.

(1)

Carr, Michelle Brigit.

(1)

Carstens, Georgia Emma.

(1)

Carstens, Jonanda.

(1)

Castleman, Melissa.

(1)

(1)

Chohan, Humaira.

(1)

Christians, Kelly.

(1)

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

Coetzee, Stefan.

(1)

(1)

Collis, Chanel.

(1)

Colville, Sarah.

(1)

Combrinck, Corey.

(1)

Cook, Carla Maree.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

Cressy, Anastacia

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

(1)

(1)

D'Artnell, A. N.

(1)

Da Silva, Roxanne.

(1)

Da Vinci Institute

(1)

Damata, Simone.

(1)

(1)

Davis, Nivenia.

(1)

Dawson, Candice Kim.

(1)

De Agrela, M. C.

(1)

De Beer, Sarah Ann.

(1)

De Beer, Steyn.

(1)

De Bruyne, Nicholas.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Gois, Janine.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Klerk, Linda.

(1)

De Klerk, Shadé.

(1)

De Kock, Kaitlin.

(1)

De Lima, Marina.

(1)

De Reuk, Chanel.

(1)

De Villiers, Simone.

(1)

De Wet, Adrian.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

(1)

Devenish, Christine.

(1)

(1)

(1)

Dhladhla, Sifiso.

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dickinson, Michael.

(1)

Digue, Sarah-Ann.

(1)

Dinake, Rebone.

(1)

Dippenaar, Elmarie Elizabeth.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

Doolabh, Roshika.

(1)

Drijfhout, Anja.

(1)

Du Plessis, I. H.

(1)

Du Plessis, Jacqui.

(1)

Du Plessis, Reneé.

(1)

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Ellis, Michael Roy.

(1)

Engelbrecht, Anelé.

(1)

Esterhuyse, Elzaan Erica.

(1)

Estribio, Sandra.

(1)

Evans, Tasneem.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Annelize.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Claudine.

(1)

Fourie, Jan-Hendrick.

(1)

Fourie, Janice.

(1)

Fourie, Natasha.

(1)

Frankel, Susan.

(1)

(1)

Friedman, Jessica.

(1)

(1)

Gaffley, Monique.

(1)

Gaffoor, Shaakir.

(1)

(1)

Gape, Kenaleone.

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(681)

(1)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

Shelf Location

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

Item Available

Advanced Search Location

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2