An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The importance of internal communication within organisations towards building brand identity

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto