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49. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Marketing and strategy -- 1.1.The product concept -- 1.2.The sales concept -- 1.3.Changes in the market -- 1
Available: Copies:
50. 
Cover image for Financial modelling : theory, implementation and practice (with Matlab source)
by 
Kienitz, Joerg.
Format: 
Books
Publication Date 
2012
Excerpt: 
Oriented Development -- 12.1.Introduction and Objectives -- 12.2.The Matlab OO Model -- 12.2.1.Classes
Available: Copies:
51. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
Available: Copies:
52. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
Content strategy at work : real-world stories to strengthen every interactive project / Bloomstein
Available: Copies:
53. 
Cover image for Key concepts in sport management
by 
Byers, Terri author.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Sponsorship -- Sport development (and sport for development, development through sport) -- Sport funding and
Available: Copies:
54. 
Cover image for The big book of HR
by 
Mitchell, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
employee development needs -- Best approaches to developing employees -- Coaching as a development strategy
Available: Copies:
55. 
Cover image for Management
by 
Hellriegel, Don.
Format: 
Books
Publication Date 
2012
Excerpt: 
and strategy formulation -- 7: Fundamentals of decision-making -- 8: Planning and decision aids -- pt
Available: Copies:
56. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions
Available: Copies:
57. 
Cover image for Crafting strategy : embodied metaphors in practice
by 
Heracleous, Loizos Th.
Format: 
Books
Publication Date 
2011
Excerpt: 
Crafting strategy : embodied metaphors in practice / Heracleous, Loizos Th.
Available: Copies:
58. 
Cover image for Knowledge management and e-learning
by 
Liebowitz, Jay, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
of operations : e-learning as a strategy in disaster prevention and emergency management / Knowledge
Available: Copies:
59. 
Cover image for The financial crises and Federal Reserve policy
by 
Thomas, Lloyd Brewster, 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
and loan crisis -- Development of the housing and credit bubbles -- Bursting of the twin bubbles
Available: Copies:
60. 
Cover image for Media literacy
by 
Potter, W. James.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Development of the mass media industries -- Economic perspective -- Current status -- Content -- Mass media
Available: Copies:
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