Search Results for Public relations

49.

Essentials of corporate communication : implementing practices for effective reputation management

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporations -- Public relations.

Available: Copies:

50.

Global communication

Kamalipour, Yahya R.

Format:

Books

Publication Date

2007

Excerpt:

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

Available: Copies:

51.

Reaching audiences : a guide to media writing

Yopp, Jan Johnson.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html

Format:

Books

Publication Date

2007

Excerpt:

, public relations, and advertising) and illuminates the differences and similarities in writing styles

Available: Copies:

52.

Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

write for the media - journalists and public relations professionals alike. It challenges writers to

Available: Copies:

53.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

Available: Copies:

54.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

55.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.

Available: Copies:

56.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year

Available: Copies:

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