by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
by
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format:
Regular print
Publication Date
1998
Excerpt:
Strategic planning.
by
Jones, Christine, MIMgt. MHCIMA.
Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Format:
Books
Publication Date
1998
Excerpt:
concept and scope of facilities management -- strategic planning role -- physical assets -- the
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