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49. 
Cover image for The design of everyday things
The design of everyday things
by 
Norman, Donald A., author.
http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2013
Excerpt: 
: Seven fundamental design principles -- 3. Knowledge in the head and in the world. Precise behavior from
Available: Copies:
50. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8
Available: Copies:
51. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
Available: Copies:
52. 
Cover image for Pro C# 5.0 and the .NET 4.5 framework
Pro C# 5.0 and the .NET 4.5 framework
by 
Troelsen, Andrew W.
Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
-Passing Behavior -- The out Modifier -- The ref Modifier -- The params Modifier -- Defining Optional Parameters
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53. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology
Available: Copies:
54. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
55. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda.
Format: 
Books
Publication Date 
2011
Excerpt: 
Organisational behaviour : a contemporary South African perspective / Werner, Amanda.
Available: Copies:
56. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
57. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- South Africa -- Cross-cultural studies.
Available: Copies:
58. 
Cover image for Microeconomics : a modern approach
Microeconomics : a modern approach
by 
Schotter, A.
Format: 
Books
Publication Date 
2009
Excerpt: 
Behavior in Markets -- Production and Cost -- Secision Theory-Static and Dynamic decisions -- Markets and
Available: Copies:
59. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
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Du Plessis, P. J. (Phillipus Jacobus), 1943-
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Independent Institute of Education. Vega School of Brand Leadership.
(3)
Kotler, Philip, author.
(3)
Rousseau, Deon.
(3)
Armstrong, Gary (Gary M.)
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