Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message

; Business analysis ; Business goals, objectives, strategies, and tactics ; Budgeting ; Measuring performance

-- Qualitative data analysis and interpretation -- Research findings and dissemination -- Research management.

/ David L. Altheide and John M. Johnson -- Analysis and representation across the continuum / Laura L

, David Harvey, Edward Soja, Erich Auerbach, Georg Lukács, and Fredric Jameson. Analysis of critical

action on the right control at the right time. In this entertaining and insightful analysis, cognitive

advertisements -- Model essay: semiotic analysis of an advertisement -- Defining discourse and ideology -- Where

Pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis

-- Generalization -- Approach -- Causal Layered Analysis -- Integral Futures -- Conclusion -- Resources -- Social

Setting the statistical scene -- Exploratory data analysis -- Foundations of statistical inference

-- Discourse analysis I : text, intertextuality and context -- Discourse analysis II : institutions and ways of

collection: interviewing -- Information collection: document study and secondary analysis -- Sampling and