Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The South African blogosphere : a youth consumer driven community

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Brands & branding in South Africa 2013.

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN