Capital budgeting: Risk analysis -- ch. 11. Working capital -- ch. 12. Current asset management and short

/ Reflections on interpretive adequacy in qualitative research / Analysis and representation across the

forecasting -- Forecasting at work. Competitive analysis ; Presenting the forecast.

Learn -- Solution -- Problem -- Discipline -- Plan -- Audit -- Analysis -- Strategy -- Create

-- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer

collection plan ; Planning a data analysis strategy ; Anticipating the report outline; Enhancing validity and

style, each of the book's eleven critical perspectives approaches media analysis from a different point

Introduction to marketing communications -- How marketing communications works -- Analysis of

profiles: lifestyle -- Analysis of advertisements -- 2. Design foundations -- Research -- Design

1: Patternmaking essentials for the workroom -- Form measurements and figure analysis -- Drafting

questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II

This text integrates the latest developments in market analysis, relationship management, supply