Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Internet advertising.

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and

Internet marketing.

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

design basics. Visual design and coding ; The languages of the internet ; The building blocks of a web

Internet advertising.

implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Internet advertising.

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales