The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

'Race', brand communications and South Africa : a critical review

The effects of heritage, memory, and identity in brand South Africa

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa