experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer

rendered -- Promoting the interactive service experience -- Building customer loyalty through service

/ Directors' duties in China / A brief note on directors' duties of care and loyalty in Portugal / The limits

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

group, enhance their technical proficiency, and develop a sense of loyalty to their fellow fighters will

-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods