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49. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
resources -- Mobile ad networks -- Blog, online publications, and twitter feeds -- Conferences, events, and
Available: Copies:
50. 
Cover image for Practicing convergence journalism : an introduction to cross-media storytelling
Practicing convergence journalism : an introduction to cross-media storytelling
by 
Kolodzy, Janet, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
.com -- Sources and background information: reporting before the reporting; Text box: Twitter on the beat -- Law
Available: Copies:
51. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
sins -- How Twitter changed my business -- Tassimo -- Local Twitter -- Domino's: word of mouth, mouths
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52. 
Cover image for Tweets and the Streets : Social Media and Contemporary Activism.
Tweets and the Streets : Social Media and Contemporary Activism.
by 
Gerbaudo, Paolo.
Format: 
Books
Publication Date 
2012
Excerpt: 
Twitter
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53. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and
Available: Copies:
54. 
Cover image for Writing skills for public relations : style and technique for mainstream and social media
Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
and brands -- Easy set-up for your Twitter account -- Facebook - the PR marketing platform
Available: Copies:
55. 
Cover image for Computers and creativity
Computers and creativity
by 
Plotkin, Robert, 1971-
Format: 
Books
Publication Date 
2012
Excerpt: 
Processors -- Research and Writing in the Computer Age -- Blogging -- Tweeting on Twitter -- Online
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56. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
sins -- How Twitter changed my business -- Tassimo -- Local Twitter -- Domino's: word of mouth, mouths
Available: Copies:
57. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
branding -- The Horse Twitterer -- Connecting with fans -- How Amanda Palmer made $11,000 on Twitter in two
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58. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger
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59. 
Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
sports on Twitter / Lauren Reichart Smith -- Sport, identities, and consumption: The construction of
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60. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
culture of Facebook, Twitter, and other popular online platforms. Shows exactly what to automate and
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Independent Institute of Education. Vega School of Brand Leadership.
(5)
Stratten, Scott.
(3)
Fuchs, Christian, 1976- author.
(2)
Rangasamy, Rikashni.
(2)
Rogers, Richard, 1965- author.
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Social media.
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Internet marketing.
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Online social networks.
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Twitter.
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Internet -- Social aspects.
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