, specifically on small, technology-based entrepreneurial firms. Based on data collected by the National Research

Online Marketing Research -- 8 Primary Data Collection: Observation -- 9 Primary Data Collection

Variables -- 1.5.Levels of Data Measurement -- Nominal Data -- Ordinal Data -- Interval Data -- Ratio Data

) internet sites for statistics stuff -- The ten commandments of data collection -- Appendix A: Excel

for data analysis -- Summary -- Exercises -- Web resources -- Further reading -- Frequently asked

-- Additional Readings -- Exercises -- Questions for Discussion -- The Data Collection Circle -- The Site or

, including: The initial design stage, Data collection and manipulation, Measuring key variables, Exploration

Environmental Studies -- 2.Fundamental Research Concepts -- 3.Scientific Communication -- 4.Data Collection in

Starting the research process -- Research methods -- Data collection techniques -- Data analysis

.Measurement -- 7.Primary Data Collection -- 8.Designing the Data-gathering Instrument -- 9.Sampling Methods

investigation -- Preparation and processing of primary data -- Exploratory data analysis and hypothesis testing

-- 12.Mixed method applications in trust research: simultaneous hybrid data collection in cross