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49.

Cover image for The end of advertising as we know it

The end of advertising as we know it

by

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

50.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

51.

Easy step by step guide to building a positive media profile

by

Rowson, Pauline.

Format:

Books

Publication Date

2001

Excerpt:

Publicity -- Handbooks, manuals, etc.

Available: Copies:

52.

Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers

Attention! : how to interrupt, yell, whisper, and touch consumers

by

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Publicité

Available: Copies:

53.

Cover image for Public communication campaigns

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Publicity.

Available: Copies:

54.

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Credo: Overcommit. The Seventh Credo: Use Advertising and Publicity as a High-Leverage Asset. The Eighth

Available: Copies:

55.

Cover image for Civil society and the political imagination in Africa : critical perspectives

Civil society and the political imagination in Africa : critical perspectives

by

Comaroff, Jean.

Table of Contents http://lcweb.loc.gov/catdir/toc/99023280.html

Format:

Books

Publication Date

1999

Excerpt:

. Staging Politisi: The Dialogics of Publicity and Secrecy in Sierra Leone / Mariane Ferme -- 7. Civil Lives

Available: Copies:

56.

Cover image for International advertising : communicating across cultures

International advertising : communicating across cultures

International advertising : communicating across cultures

by

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

57.

Cover image for Marketing the school

Marketing the school

Marketing the school

by

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

58.

Cover image for Blueprint for public relations,

Blueprint for public relations,

by

Plackard, Dwight Hillis.

Format:

Books

Publication Date

1947

Excerpt:

Publicity.

Available: Copies:

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Library: 1:IIEMSA

Access Level

Author

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Hayes, Darrell C.

(2)

Heath, Robert L. (Robert Lawrence), 1941-

(2)

Hendrix, Jerry A.

(2)

Morgan, Adam, 1969-

(2)

Smith, Ronald D., 1948-

(2)

Van Heerden, Neels, 1957-

(2)

Alberro, Alexander.

(1)

(1)

Arens, William F.

(1)

Aronson, Merry.

(1)

Atkin, Charles K.

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

Bauer, Joel, 1960-

(1)

Baverstock, Alison.

(1)

(1)

Blackmon, Clifton, joint author.

(1)

Blakely, Robin.

(1)

(1)

Brott, Armin A.

(1)

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Comaroff, Jean.

(1)

Comaroff, John L., 1945-

(1)

(1)

Cook, Gordon, 1948-

(1)

Coombs, W. Timothy.

(1)

Cooper, Meryl Weinsaft.

(1)

(1)

De Grazia, Victoria.

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Fasick, Adele M.

(1)

Felton, George, 1947-

(1)

Gagnon, Nathalie.

(1)

Grandstaff, Dan.

(1)

Hajer, Maarten A.

(1)

Holt, Leslie Edmonds.

(1)

Kennedy, Dan S., 1954-

(1)

Kleiman, Jessica.

(1)

Kohl, Susan, 1959-

(1)

Kratochwil, Friedrich V. author.

(1)

Kumar, Pallavi D.

(1)

Levine, Michael, 1954-

(1)

Machado, Ricardo.

(1)

Marland, Michael.

(1)

Mathis, Mark, 1961-

(1)

Miller, Travis, 1977-

(1)

Mueller, Barbara, 1958-

(1)

Mulder, D. (Dalmé)

(1)

Murphy, John A., 1948-

(1)

Nel, François.

(1)

Nel, François. Writing for the media.

(1)

Ouwersloot, Hans.

(1)

Plackard, Dwight Hillis.

(1)

Reber, Bryan H.

(1)

Rice, Ronald E.

(1)

Roesch, Ronald, 1947-

(1)

(1)

Rowson, Pauline.

(1)

(1)

Salmon, Charles T. (Charles Thomas)

(1)

Seitel, Fraser P.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A.

(1)

Slutsky, Jeff, 1956-

(1)

Smith, Mari, 1966-

(1)

(1)

Stanyer, James.

(1)

Stopher, Peter R.

(1)

Toth, Elizabeth L.

(1)

(1)

Tungate, Mark, 1967-

(1)

Van Rooyen, Rob.

(1)

Vee, Jimmy, 1975-

(1)

Waymer, Damion.

(1)

Weinreich, Nedra Kline.

(1)

Wilcox, Dennis L.

(1)

(1)

Format

(56)

Electronic Resources

(1)

(1)

Material Type

Language

(57)

Shelf Location

Publication Date

Subject

(12)

Public relations.

(9)

(9)

Communication in marketing.

(8)

(7)

(6)

Sales promotion.

(5)

(4)

(3)

Public relations -- Authorship.

(3)

Brand name products -- Management.

(2)

Internet marketing.

(2)

(2)

(2)

Product management.

(2)

Public relations -- United States -- Case studies.

(2)

Publicity -- Case studies.

(2)

Relationship marketing.

(2)

(2)

(1)

(1)

Advertising -- Fashion.

(1)

Advertising -- South Africa.

(1)

Advertising media planning.

(1)

Advocacy advertising.

(1)

Africa, Southern.

(1)

Art -- Marketing.

(1)

(1)

(1)

Branding (Marketing)

(1)

Business communication.

(1)

Business planning.

(1)

Career development.

(1)

Children's libraries -- United States -- Administration.

(1)

Civil society -- Africa.

(1)

(1)

Communication en marketing international.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication in politics -- Cross-cultural studies.

(1)

Communication in politics.

(1)

Communication in public administration.

(1)

Communication interculturelle.

(1)

Conceptual art -- United States.

(1)

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Europe -- Attitudes -- Histoire -- 20e siáecle.

(1)

Consommation (âEconomie politique) -- Europe -- Histoire -- 20e siáecle.

(1)

Consumer behavior -- Europe -- History -- 20th century.

(1)

Consumers -- Europe -- Attitudes -- History -- 20th century.

(1)

Consumers -- Psychology.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- Europe -- History -- 20th century.

(1)

Corporate image.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Corporations -- Public relations.

(1)

Culturele invloeden.

(1)

(1)

Cultuurspreiding.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Direct marketing.

(1)

Export marketing.

(1)

Fashion merchandising.

(1)

Forensic psychology.

(1)

Forensic sciences.

(1)

Government publicity -- Public opinion.

(1)

Industrial publicity.

(1)

Information behavior.

(1)

Integriertes Management.

(1)

Intercultural communication.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

(1)

Journalism -- Africa, Southern.

(1)

Journalism -- Authorship.

(1)

(1)

Journalisme -- Art d'écrire.

(1)

Law -- Philosophy.

(1)

Law / Philosophy.

(1)

Legitimacy of governments.

(1)

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Social aspects.

(1)

Marketing -- South Africa -- Case studies.

(1)

Marketing -- South Africa.

(1)

Marketing direct.

(1)

Marques de commerce.

(1)

Mass media -- Authorship.

(1)

Mass media -- Political aspects.

(1)

Mass media and public opinion.

(1)

(1)

(1)

Message publicitaire.

(1)

(1)

Murder -- Investigation.

(1)

Music -- Vocational guidance -- United States -- Handbooks, manuals, etc.

(1)

Music trade -- Vocational guidance -- United States -- Handbooks, manuals, etc.

(1)

Online social networks.

(1)

POLITICAL SCIENCE / International Relations / General / bisacsh.

(1)

(1)

Political planning.

(1)

(1)

(1)

Press and politics.

(1)

Privacy, Right of -- Political aspects.

(1)

Privacy, Right of.

(1)

Produit de marque.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktpolitik.

(1)

Public administration -- Press coverage.

(1)

Public libraries -- United States -- Administration.

(1)

Public opinion.

(1)

Public relations -- Handbooks, manuals, etc.

(1)

Public relations -- Moral and ethical aspects.

(1)

Public relations -- United States -- Authorship.

(1)

Public relations -- United States.

(1)

Public speaking.

(1)

Publicity -- Handbooks, manuals, etc.

(1)

Publicité internationale.

(1)

Report writing.

(1)

Reportage -- Afrique australe.

(1)

Reportage -- Afrique du Sud.

(1)

Reporters and reporting -- Africa, Southern.

(1)

Reporters and reporting.

(1)

(1)

(1)

Sales promotion -- South Africa.

(1)

Sampling (Statistics)

(1)

School publicity.

(1)

Schools -- Great Britain -- Marketing.

(1)

Social marketing.

(1)

(1)

Social networks.

(1)

Social values -- Europe -- History -- 20th century.

(1)

Social values -- United States -- History -- 20th century.

(1)

Sociale waarden.

(1)

Stratégie de marketing.

(1)

Surveys -- Design.

(1)

Surveys -- Methodology.

(1)

United States -- Civilization -- 20th century.

(1)

(1)

Valeurs sociales -- Europe -- Histoire -- 20e siáecle.

(1)

Valeurs sociales -- âEtats-Unis -- Histoire -- 20e siáecle.

(1)

Ventes -- Promotion.

(1)

(1)

(1)

Wettbewerbsstrategie.

(1)

âEtats-Unis -- Civilisation -- 20e siáecle.

(1)

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