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1. 
Cover image for Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and
Available: Copies:
2. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
3. 
Cover image for Presentations for dummies
by 
Kushner, Malcolm L.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Succeeding in Sales and Other Motivational Presentations -- Giving a Sales Presentation -- Energizing with a
Available: Copies:
4. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
by 
Fouche, M. A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales -- South Africa.
Available: Copies:
6. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
7. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
Available: Copies:
8. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the
Available: Copies:
9. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
10. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
12. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
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