-- Additional Perspectives on Marketing Channels -- Electronic Marketing Channels -- Direct Selling and Direct

-- Selling Prospectus -- Financials -- Liabilities -- Valuation -- Negotiations -- Structure -- Financing

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Selling.

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important

creativity -- ch. 6. Advertising media -- ch. 7. Principles of personal selling -- ch. 8. Personal selling in

The end of the great man -- Troupe Disney -- A computer with a rebel heart -- Selling a place

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Selling -- Handbooks, manuals, etc.

Selling.

-- Sales personnel -- Budgeting -- Sales training -- The selling instruments -- Personal selling