. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

harm -- Interference with contractual relations -- Unlawful competition -- Product liability -- Breach

communication. Leadership and change communication -- Corporate social responsibility and community relations.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Marketing management -- Human resource management -- Information management -- Public relations

Film -- External Professional -- Application : Video -- External Information and Public Relations

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Black, P. A. (Philip A.). Public economics for South African students.