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1. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
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by 
Lutrin, Beryl.
Format: 
Books
Publication Date 
2004
Excerpt: 
English language -- Orthography and spelling -- Study and teaching.
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4. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling
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5. 
Cover image for Performance Research Associates' Delivering knock your socks off service.
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Selling. 24. Never Underestimate the Value of a Sincere Thank-You -- pt. 3. The Problem-Solving Side of
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6. 
Cover image for The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British
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7. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
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8. 
Cover image for Effective sales and marketing for travel and tourism
by 
Steinberg, Wayne A., 1949-
Format: 
Books
Publication Date 
2002
Excerpt: 
Selling -- Travel.
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9. 
Cover image for Electronic commerce 2002 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2002
Excerpt: 
Web -- Selling on the Web: Revenue Models and Building a Web Presence -- Marketing on the Web
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10. 
Cover image for Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video
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11. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
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12. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Entertainment Online Automotive Sites Energy Online Selling Brainpower Online Art Dealers E-Learning Click
Available: Copies:
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