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49. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
. Products, Services, and Brands: Building Customer Value -- 9. Developing New Products and Managing the
Available: Copies:
50. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
effectiveness - tools for monitoring and measuring fitness of approach -- What to do next? Building a futuring
Available: Copies:
51. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
understanding the key principles of building enduring brands. This book presents a cohesive framework for brand
Available: Copies:
52. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
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Format: 
Books
Publication Date 
2019
Excerpt: 
strategically about your brand. Brand positioning : the foundation for building a strong brand / Alice M. Tybout
Available: Copies:
53. 
Cover image for The advanced game narrative toolbox
The advanced game narrative toolbox
by 
Heussner, Tobias, editor.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2029921&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
and sexuality in games -- Building a universe -- Writing for non-digital games (board games) -- From
Available: Copies:
54. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
meaning over time -- 5. The beginnings-new brand co-creation -- 6. Building and maintaining a brand
Available: Copies:
55. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Preface -- An overview of strategic retail management -- An introduction to retailing -- Building
Available: Copies:
56. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance
Available: Copies:
57. 
Cover image for Interior design illustrated
Interior design illustrated
by 
Ching, Francis D. K., 1943- author.
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Format: 
Books
Publication Date 
2018
Excerpt: 
1. Interior space -- 2. Interior design -- 3. A design vocabulary -- 4. Interior building elements
Available: Copies:
59. 
Cover image for Construction primer for Southern Africa
Construction primer for Southern Africa
Construction primer for Southern Africa
by 
Wegelin, H. W. (Hans Willem), 1940-
Format: 
Books
Publication Date 
2017
Excerpt: 
Building -- Study and teaching -- Africa, Southern.
Available: Copies:
60. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Keller, Kevin Lane, 1956-
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Kotler, Philip.
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Kotler, Philip, author.
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Aaker, David A.
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Marketing.
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Strategic planning.
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