building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human

–beginning with a test-drive of the Tip Calculator app in Chapter 1, then building one new app in each of

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

Building -- Details -- Drawings.

"Building an elegant, functional website requires more than just knowing how to code. In Adaptive

goals and business goals -- UX is a process -- Gathering requirements -- Building consensus -- Behavior

triggers and creating enviromnent interactions; Building adversaries and AI; Designing the game's GUI

building block of interactive narrative ; What is a game designer? ; Our theory of fun ; Mechanics = active

-- Chapter 16. Building relationships with customers -- Chapter 17. The online world and consumer behaviour.

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

. The easy-to-follow tips on building stronger consumer relationships through apps and social networking