Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Brands & branding in South Africa 2013.

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Principles of marketing

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?