-- Change and stress -- IV New assessments: Personality insights -- Motivation insights -- Values and

and individual decision making -- Basic motivation concepts -- Motivation: from concepts to

Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

Asking provocative and profound questions about human motivation and contemporary living and

Motivation, Études de (Marketing)

. Delimitation ; Motivation ; A rhetoric of description -- Level of narration. Intermediate forms : indirect

Successful American companies -- The rational model -- Man waiting for motivation -- Managing