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1.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for The copy workshop workbook

The copy workshop workbook

The copy workshop workbook

by

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Creative advertising : ideas and techniques from the world's best campaigns

Creative advertising : ideas and techniques from the world's best campaigns

by

Pricken, Mario.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Principles of advertising & IMC

Principles of advertising & IMC

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for How to market, advertise, and promote your business or service in your own backyard

How to market, advertise, and promote your business or service in your own backyard

by

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for All you need is a good idea! : how to create marketing messages that actually get results

All you need is a good idea! : how to create marketing messages that actually get results

by

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for The art of client service

The art of client service

by

Solomon, Robert.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for There's a Tsotsi in the boardroom : winning in a hostile world

There's a Tsotsi in the boardroom : winning in a hostile world

by

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Essentials of contemporary advertising

Essentials of contemporary advertising

Essentials of contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html

Format:

Books

Publication Date

2007 2006

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for Advertising in modern and postmodern times

Advertising in modern and postmodern times

Advertising in modern and postmodern times

by

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Advertising.

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Author

Arens, William F.

(8)

Belch, George E. (George Edward), 1951-

(8)

Shimp, Terence A.

(8)

Belch, Michael A.

(6)

(6)

Semenik, Richard J.

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Clow, Kenneth E.

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burnett, John, 1944-

(2)

Burtenshaw, Ken.

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Felton, George, 1947-

(2)

(2)

Jones, John Philip.

(2)

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Mueller, Barbara, 1958-

(2)

Muller, Gordon, 1952-

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

(2)

Aitchison, Jim.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Art Directors Club (New York, N.Y.)

(1)

Baptiste, Annie.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

Clark, Eric, 1937-

(1)

Cook, Gordon, 1948-

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Drewniany, Bonnie L.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

(1)

Gilbreath, Bob.

(1)

Gowpall, Yathika.

(1)

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jewler, A. Jerome.

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kinnear, Thomas C., 1943-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Landa, Robin, author.

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Marshall, Caroline.

(1)

Michael F. Weigold.

(1)

Monash University. Dept. of Marketing.

(1)

Mulder, D. (Dalmé)

(1)

Myers, Greg, 1954-

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas.

(1)

(1)

Ogilvy, David, 1911-1999.

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

Patnaik, Sandeep.

(1)

(1)

Postl, Christian.

(1)

(1)

(1)

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

(1)

Saunders, Dave, author

(1)

Schaefer, David H.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Sheehan, Kim Bartel.

(1)

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Shipka, Danny, 1967- author.

(1)

Sinclair, Roger.

(1)

Solomon, Robert.

(1)

Stafford, Marla R., 1960-

(1)

Sutherland, Max.

(1)

Sylvester, Alice K.

(1)

(1)

(1)

Thorson, Esther.

(1)

Van Rooyen, Rob.

(1)

Vanden Bergh, Bruce G.

(1)

Wales, Hugh G., author.

(1)

Warshaw, Martin R.

(1)

Warshaw, Martin R., author.

(1)

Weinreich, Len.

(1)

Whittall, Mary.

(1)

Wiedemann, Julius.

(1)

Williamson, Judith, 1954-

(1)

Winter, Willis L.

(1)

Wolff, Laetitia.

(1)

Wright, John Sherman, 1920-

(1)

Zeigler, Sherilyn K.

(1)

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(144)

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Publication Date

Subject

Communication in marketing.

(29)

(28)

Sales promotion.

(26)

Advertising -- South Africa.

(13)

(12)

(12)

Branding (Marketing)

(10)

Advertising media planning.

(9)

(9)

Marketing -- Management.

(8)

Marketing -- South Africa.

(8)

(8)

(8)

Advertising campaigns.

(7)

Direct marketing.

(7)

Branding (Marketing) -- South Africa.

(6)

Mass media -- South Africa.

(6)

(5)

Public relations.

(5)

Advertising -- Social aspects.

(4)

Advertising copy.

(4)

Commercial art.

(4)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising media planning -- South Africa.

(3)

Commercial art -- Technique.

(3)

Handbooks and manuals.

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Advertising agencies.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Business communication.

(2)

Campagnes publicitaires -- Cas, Études de.

(2)

(2)

Consumers -- Attitudes.

(2)

Internet advertising.

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

(2)

Small business -- Marketing.

(2)

(1)

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising language.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Art publicitaire.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Commercial art -- United States.

(1)

(1)

Communication en marketing international.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

(1)

Computer graphics.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

(1)

Creative ability in business.

(1)

(1)

Cross-cultural studies.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Electronic books.

(1)

Entwicklungsländer.

(1)

Export marketing.

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing direct.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Odnosi z javnostmi.

(1)

Oglaševalski jezik.

(1)

Oral communication.

(1)

Pictorial works.

(1)

(1)

Produits de marque.

(1)

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Histoire.

(1)

Publicité internationale.

(1)

Relations publiques.

(1)

Relationship marketing.

(1)

Sales promotion -- Management.

(1)

Sales promotion -- South Africa.

(1)

Small business -- Management.

(1)

St. Luke's (Firm)

(1)

Stratégie de marketing.

(1)

Südafrika (Staat)

(1)

Südafrika <Staat>

(1)

Target marketing.

(1)

(1)

(1)

Ventes -- Promotion.

(1)

(1)

(1)

Werbewirtschaft -- Werbung -- Konsumentenverhalten.

(1)

(1)

(1)

Wit and humor in advertising.

(1)

Young adult consumers.

(1)

Young adults -- Attitudes.

(1)

Young adults -- Conduct of life.

(1)

(1)

youth-driven youth marketing ungdoms marketing ungdomsdrevet

(1)

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