XX(18852.2)

2

Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111

2

2

2

1. On the move at Niketown and Ralph Lauren -- 2. Robots, gods and greed : the theatrum mundi in

The brand hijack roadmap -- The kick-off : hijack ideation -- Phase 1 : tribal marketing -- Phase 2

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy

1. Today's luxury market -- 2. New luxury - old luxury is about the "thing," new luxury is defined

2