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1.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Consumer behaviour

Consumer behaviour

by

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Contemporary issues in marketing and consumer behaviour

Contemporary issues in marketing and consumer behaviour

by

Parsons, Elizabeth.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Gender, design and marketing : how gender drives our perception of design and marketing

Gender, design and marketing : how gender drives our perception of design and marketing

by

Moss, Gloria.

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.

Advertising and the mind of the consumer : what works, what doesn't, and why.

by

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for Buyology : how everything we believe about why we buy is wrong

Buyology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Consumer behaviour

Consumer behaviour

by

Blythe, Jim

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

by

Solomon, Michael R.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for Micro-economics and behavior

Micro-economics and behavior

by

Frank, Robert H.

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Consumer behavior.

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Schiffman, Leon G.

(11)

Kanuk, Leslie Lazar.

(7)

(5)

Olson, Jerry C. (Jerry Corrie), 1944-

(5)

Peter, J. Paul.

(5)

Lindström, Martin, 1970-

(4)

Solomon, Michael R.

(4)

(3)

Blackwell, Roger D.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Rousseau, Deon.

(3)

Behrer, Mattias.

(2)

(2)

Danziger, Pamela N.

(2)

Engel, James F.

(2)

Frank, Robert H.

(2)

Goldsmith, Ronald Earl.

(2)

Hawkins, Del I.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Krishna, Aradhna.

(2)

MacInnis, Deborah J.

(2)

Miniard, Paul W.

(2)

Swarbrooke, John.

(2)

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(2)

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(2)

Albanese, Paul J.

(1)

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(1)

Anderson, Alison.

(1)

Arnould, Eric J.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Barber, Benjamin R., 1939-

(1)

Baskin, Jonathan Salem.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

Belk, Russell W.

(1)

(1)

Berger, Arthur Asa, 1933-

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

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(1)

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(1)

Beverland, Michael.

(1)

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(1)

(1)

Block, Lauren G.

(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

Britton, Terry.

(1)

(1)

Buhalis, Dimitrios.

(1)

(1)

Cahill, Dennis J.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Chaudhuri, Arjun.

(1)

Clarke, David B.

(1)

Cline, Thomas W.

(1)

Close, Angeline, editor.

(1)

Coney, Kenneth A.

(1)

(1)

Cronley, Maria L.

(1)

D'Amico, Michael.

(1)

Dann, Stephen, 1973-

(1)

(1)

Doel, Marcus A.

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

(1)

Dupree, James V.

(1)

(1)

(1)

Gabriel, Yiannis,, 1952-

(1)

Gowpall, Yathika, editor.

(1)

Grant, John, 1964-

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gürhan-Canli, Zeynep, 1968-

(1)

Hanlon, Patrick.

(1)

Hantula, Donald A.

(1)

Harris, Eric G.

(1)

(1)

(1)

Horner, Susan, 1956-

(1)

(1)

Housiaux, Kate M. L., 1971-

(1)

Howard, John A.

(1)

Howard, John A. Consumer behavior in marketing strategy.

(1)

Hoyer, Wayne D. author.

(1)

Joubert, Johan Pierre Retief, editor.

(1)

Kanner, Bernice.

(1)

Kardes, Frank R.

(1)

Kazmi, S. H. H.

(1)

Kennedy, Dan S., 1954-

(1)

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lewis, David, 1942-

(1)

Lindquist, Jay D.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

MacInnis, Deborah J., author.

(1)

Maclaran, Pauline.

(1)

Makhafola, Kelebogile.

(1)

Martin, Chuck, 1949- author.

(1)

Meethan, Kevin.

(1)

(1)

Minahan, Stella.

(1)

Mittal, Banwari.

(1)

(1)

Mothersbaugh, David L.

(1)

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(1)

(1)

Mujeer, A. Qasim.

(1)

Newman, Bruce I.

(1)

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(1)

O'Shaughnessy, John, 1927-

(1)

Paredes, Maria Dulce.

(1)

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(1)

Parsons, Elizabeth.

(1)

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(1)

(1)

Pauling, Thomas Gordan.

(1)

(1)

Pieters, Rik. author.

(1)

(1)

Pradeep, A. K., 1963-

(1)

Price, Linda L. (Linda LaVonne), 1952-

(1)

Priester, Joseph R., 1960-

(1)

Raaij, W. Fred van.

(1)

Rabolt, Nancy J.

(1)

(1)

(1)

Roberts-Lombard, Mornay.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G. Consumer behaviour 4th ed.

(1)

Schiffman, Leon G., author.

(1)

Schmitt, Bernd.

(1)

Seeco, Louis Itumeleng.

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

Soscia, Isabella.

(1)

(1)

Statt, David A., 1942-

(1)

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(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

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(1)

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(1)

Trentmann, Frank.

(1)

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(1)

Van Zutphen, Glenn.

(1)

Versfeld, R. Andrew.

(1)

Weiss, Steve M.

(1)

Wells, Victoria K.

(1)

Wells, Victoria.

(1)

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(1)

Widing, Robert E.

(1)

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(1)

Williams, Carinda, editors.

(1)

Wipperfürth, Alex.

(1)

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(1)

Wright, Ray, 1942-

(1)

(1)

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(1)

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(1)

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(1)

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(22)

Motivation research (Marketing)

(15)

Marketing research.

(12)

Marketing -- Psychological aspects.

(10)

Branding (Marketing)

(7)

Consumers' preferences.

(6)

(6)

Shopping -- Psychological aspects.

(6)

Verbraucherverhalten.

(6)

Consumer behavior -- United States.

(5)

Consumers -- Psychology.

(5)

Consumption (Economics)

(5)

Neuromarketing.

(5)

Target marketing.

(5)

Consumers -- Research.

(4)

Market segmentation.

(4)

(4)

(4)

Consommateurs -- Comportement.

(3)

Customer relations.

(3)

(3)

Internet marketing.

(3)

Market surveys.

(3)

Product management.

(3)

(3)

Advertising -- Psychological aspects.

(2)

(2)

(2)

Brand name products.

(2)

Communication in marketing.

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa.

(2)

Consumer behavior -- United States -- Case studies.

(2)

Consumer behaviour

(2)

Consumer behaviour.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Consumers -- South Africa.

(2)

Consumption (Economics) -- Psychological aspects.

(2)

Consumption (Economics) -- Social aspects.

(2)

Export marketing.

(2)

(2)

(2)

Market surveys -- United States.

(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa.

(2)

Microeconomics.

(2)

Psychology -- Social aspects.

(2)

(2)

Senses and sensation.

(2)

(2)

Social influence.

(2)

Social marketing.

(2)

Women consumers.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

(1)

Affluent consumers -- Psychology.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Aufsatzsammlung

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Capitalism -- United States.

(1)

(1)

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Clothing and dress -- Marketing.

(1)

Commercial art -- Sex differences.

(1)

Communication in marketing -- India.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

(1)

Consumer behavior

(1)

Consumer behavior -- Examinations, questions, etc.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- India.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- Textbooks.

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- United States.

(1)

Cross-cultural studies.

(1)

Culture -- Semiotic models.

(1)

Culturele aspecten.

(1)

Customer loyalty.

(1)

Decision making.

(1)

(1)

Economic man -- Examinations, questions, etc.

(1)

Economics -- Psychological aspects.

(1)

Economics -- Sociological aspects.

(1)

Electronic commerce -- Psychological aspects.

(1)

(1)

Fashion merchandising.

(1)

(1)

(1)

Feminist theory.

(1)

Fidélité à une marque.

(1)

(1)

Food preferences.

(1)

Geographical perception.

(1)

Industrial design.

(1)

Industrial organization (Economic theory)

(1)

Information behavior.

(1)

Internet advertising -- Psychological aspects.

(1)

Internet marketing -- United States.

(1)

(1)

(1)

Konsumentenverhalten.

(1)

Konsumentpsykologi.

(1)

Language and culture.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Luxuries -- Marketing.

(1)

(1)

Market segmentation -- South Africa.

(1)

Market surveys -- United States -- Case studies.

(1)

(1)

Marketing -- Management.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- Planning.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marknadsföring.

(1)

Marques de commerce -- Choix.

(1)

(1)

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(1)

Materialism -- Social aspects -- United States.

(1)

Materialism -- Social aspects.

(1)

(1)

Microeconomics -- Examinations, questions, etc.

(1)

(1)

Mobile commerce.

(1)

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(1)

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(1)

New products -- Psychological aspects.

(1)

(1)

Object (Aesthetics)

(1)

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(1)

(1)

Processed foods -- Marketing.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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consommateur -- recherche scientifique.

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