shift : from creating marketing strategies to driving business impact -- 2. The second shift : from

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659.2 T289E 2009

2

Ch. 1. Introduction -- Ch. 2. Changing Workforce, Changing Work -- Ch. 3. Understanding the

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1. What is Strategy? -- 2. The General Environment -- 3. The Competitive Environment -- 4. The

2

2

2

culture dimension -- The pathway forward -- Step 1 : determine leadership requirements -- Step 2 : measure

1. Introduction -- 2. Managing in a changing environment -- 3. Organisational and managerial