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49. 
Cover image for Publicity, newsletters, and press releases
Publicity, newsletters, and press releases
by 
Baverstock, Alison.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations -- Management.
Available: Copies:
50. 
Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Pr is brand building -- Part Five: Postscripts -- P.S. for management -- P.S. for advertising -- P
Available: Copies:
51. 
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management
Available: Copies:
52. 
Cover image for Planning and managing public relations campaigns
Planning and managing public relations campaigns
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
, as with any project, the secret of success lies in good planning and effective management. This fully
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53. 
Cover image for Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
and Media Relations -- pt. III. Management Process. Ch. 10. Step One: Defining Public Relations
Available: Copies:
55. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1993
Excerpt: 
Management of PR Work. 11. Communication Channels and Media. 12. Tactics and Techniques: Details That Make PR
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56. 
Cover image for Managing public relations
Managing public relations
by 
Grunig, James E.
Table of contents http://www.gbv.de/dms/ilmenau/toc/027059537.PDF
Format: 
Books
Publication Date 
1984
Excerpt: 
Public relations -- Management.
Available: Copies:
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