Service marketing in perspective -- Value : from customer service to satisfaction and loyalty

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

rendered -- Promoting the interactive service experience -- Building customer loyalty through service

/ Directors' duties in China / A brief note on directors' duties of care and loyalty in Portugal / The limits

processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer

Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods

, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward