Applying scientific reasoning to the field of marketing : make better decisions / Grapentine, Terry

Business marketing face to face : the theory and practice of B2B / Fill, Chris.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Introduction to marketing / McDaniel, Carl, Jr., 1941-

and management -- Supporting brands through marketing communication -- Capitalising on a successful

The new relationship marketing : how to build a large, loyal, profitable network using the social

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Hospitality and travel marketing / Morrison, Alastair M.

From witblits to vuvuzelas : marketing in the new South Africa / Hefer, Dale.

International marketing / Cateora, Philip R., author.

Principles of marketing / Kotler, Philip.