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Integrated marketing communications in advertising and promotion

Shimp, Terence A.

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Books

Publication Date

2010

Excerpt:

Sales promotion.

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Public relations strategy

Oliver, Sandra.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972

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Books

Publication Date

2010

Excerpt:

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

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Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

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Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

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Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

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Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

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Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

10.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

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11.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

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12.

Entrepreneurial small business

Katz, Jerome A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html

Format:

Books

Publication Date

2009

Excerpt:

BUSINESS -- Small Business Marketing: Product and Pricing Strategies -- Small Business Promotion: Capturing

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