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1. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
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2. 
Cover image for Choice modelling : foundational contributions
by 
Hensher, David A., 1947-
Format: 
Books
Publication Date 
2011
Excerpt: 
.`Estimating "Tree" Logit Models', Transportation Research Part B, 21B (4), August, 251--67 / Andrew Daly -- 18
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3. 
Cover image for Marketing to the new majority : Strategies for a diverse world.
by 
Burgos, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a
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4. 
Cover image for Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Electronic media research series
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5. 
Cover image for Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
The field of marketing -- The marketing environment -- Marketing research -- Consumer and business
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7. 
Cover image for Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sensory marketing : research on the sensuality of products / Krishna, Aradhna.
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8. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers -- Attitudes.
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9. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
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10. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
bone marrow match for a friend, raising millions for cancer research, or electing the current president
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11. 
Cover image for Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brands and brand management : contemporary research perspectives / Loken, Barbara.
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by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer
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