Search Results for Sales promotion.

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Business-to-business marketing : relationships, systems and communications

Fill, Chris.

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications

Available: Copies:

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Available: Copies:

Introduction to foodservice

Payne-Palacio, June.

Format:

Books

Publication Date

2005

Excerpt:

Merchandising: Sales Promotion: Promotion Planning -- Branding -- APPENDIX AA -- Principles of

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Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

Dictionary of marketing communications

Govoni, Norman A. P.

Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html

Format:

Books

Publication Date

2004

Excerpt:

concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

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Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

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Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

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10.

Marketing and promotional strategy

Gelder, Darren.

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion -- Problems, exercises, etc.

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11.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion.

Available: Copies:

12.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

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